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TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform disclosed that it now features in excess of 1 bn content made with AI.

Testing and Rollout

This change is in a pilot phase over the following weeks before a global launch. This shift aligns with a surge in content created by AI, spurred by recent AI video creators.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the quickest rising content creators on a competing service primarily display content made by AI. A considerable share of this material is classified as mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or bizarre.

Our research shows that many people like content made with AI tools, from digital art to science explainers, and we aim to offer the community the ability to adjust the amount of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

The service announced that there are currently 1.3 billion videos on its app labeled as AI-generated. Collectively, in excess of 100 mn pieces of content are added to the app every day, making clips made by AI a relatively small part of its total content library.

How to Adjust Settings

Viewers will be able to decrease or raise the volume of AI content they watch by opening the content preference option in the app and choosing “AI-generated content”. Other topics that currently be controlled under the tool include politics, fashion, cosmetics, and dance.

Platform Guidelines

Its guidelines mandate content makers to identify convincing artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any realistic artificial content that is unmarked can be deleted under its community policies.

In addition, the platform will henceforth add an artificially created watermark to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This step is designed to help prevent users from seeking to circumvent the labeling process.

Educational Initiatives

TikTok is additionally launching a $2 million educational fund for experts and organizations to create educational content about using AI responsibly. This program will support educational bodies focused on educating programming and robotics.

Moderation Strategy

TikTok has supported its safety measures, amid controversy over plans to make redundant numerous safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that people-led review would continue to be important, but AI can safeguard staff by filtering out the most graphic content ahead of it is viewed by humans. TikTok reported a notable drop in shocking and graphic content seen by human moderators over the past year due to the use of its automated systems.

“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”